Resource Hub

A guide to Likert scales

A Likert scale is a rating scale used in surveys that gauges the intensity of respondents’ feelings by asking them to rate their agreement with a set of statements. In this blog, we explore the benefits and applications of Likert...

Open versus closed questions – which one to use?

One of the secrets to creating a survey that collects useful data is the type of questions you ask. Knowing when to offer respondents a chance to express their own opinions as free text and when to choose questions that...

When is the right time to survey?

Choosing when to survey can help you boost your sample size and response rate, but what is the best time to distribute your survey? If you’ve read our guide on understanding sample sizes, you may have set a goal sample size...

Effective survey distribution for libraries

Libraries are hubs of community engagement and learning, making them ideal venues for gathering insightful feedback through surveys. To capture a comprehensive view of user experiences and needs, libraries can employ strategic distribution methods that cater to their diverse audiences....

Using surveys for market research

Adopting a broader evaluation strategy is a simple way to uncover the general perception of your organisation. Annual market research can help you gain valuable insights that enable informed business decisions. This understanding of customer needs, market trends, and the...

A guide to marketing channels

Understanding how your audiences discover your event or organisation is a crucial part of rolling out a marketing campaign. This knowledge allows for strategic planning and allocation of marketing resources to channels that yield the highest engagement and conversions. In...

How to demonstrate your library’s value

Libraries bring multifaceted value to their communities that go beyond being repositories of books. They are an extremely important asset, with membership numbers and lending statistics only addressing a small part of their value. Measuring the role of libraries and...

Your free Evaluation Success Guide

Learn what makes an effective evaluation. Having the confidence to design surveys, collect and analyse data and report outcomes is essential for organisations. Evaluation can be used for an endless range of purposes, such as applying for funding, assessing the...

How to survey children and young adults

Capturing data from children and young adults is crucial for organisations that wish to tailor programs and activities to this demographic. However, crafting surveys that effectively capture this feedback presents unique challenges. Culture Counts Marketing Manager, Lisa Wallace, offers some...